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Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. In addition, DMeX functionality3 lets you expand your HDTV’s capabilities when you attach optional BRAVIA Link modules (sold separately).
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Technical Details
- 16:9 Full HD 1080p Resolution Panel (1920x1080)- Motionflow 120Hz technology delivers natural motion )
- BRAVIA Engine EX fully digital video processor
- Advanced Contrast Enhancer circuit (ACE)
- x.v.Color technology
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By E. suarez (NJ)
I DON'T KNOW IF THE XBR9 SERIES O ANY LED CAN GET A PICTURE LIKE THIS 40XBR7, BUT WHAT I CAN SAY IS THIS TV PRODUCE A AMAZING, REALLY REALLY REALLY GREAT PICTURE, HOW IS THAT?? AFTER SET IT UP AND OUT THE BOX, THE PICTURE WAS VERY GOOD, BUT TO AFFORD THISD TV, I HAD TO SELL MY AOC 32 ENVISION WICH HAD THE SAME PICTURE(VERY VERY GOOD ALSO) QUALITY, AND DID NOT GET ANY REASON SO FAR TO GET RID OF INSTEAD THIS SONY, AFTER VERY EXHAUSTIVE TWEAKING HERE AND THERE, WAOOOOOOOOOOO, THE CLOSETS THING TO THE 3D WORLD, I COULD NOT BE HAPPIER, IF YOU HAVE A TV LIKE THIS, I CAN GIVE YOU THE SETTINGS TO HAVE THIS TV SO GREAT, MMM JUST ONE THING, PERFECT SCREEN WITH NO DEAD PIXELS, CLEAN, BUT WHEN I RAISE THE CONTRAST AND THE MOTION IN ORDER TO GET MORE VIVID AND VIBRANT EFFECT PRODUCE RELATIVE GHOSTING, BUT BELIEVE ME, WORTH THE PRICE TO SEE THIS KIND OF EXCELLENT PQ
By Pat
evrything was great about the tv except when i installed the stand the tv sat crooked. they sent me a new stand and evry was fine after that.
By Jackson Hsu (Rowland Heights, CA)
I have this TV for about a month now and I have to say I am still in love with it. Although this was last year's model with BE2 and only 120hz compared with the XBR9 BE3/240Hz, this is still a top of the line performer. Best of all I saved more than $650 from $1599.00 on 40XBR9 vs $949.00 40XBR7. I paid $929.00 with $20 coupon code (p3bbs-26gba-p32wq) through Crutchfield. No tax + Free Delivery to CA.
This is not my first HDTV set so it's fair to say that I was not masked by the clarity of HDTV transmission to endorse this XBR set as a 5 star. I have a Samsung 46" LCD (LN-T4665F), Panasonic 42" Plasma (TC-P42X1) and now this Sony 40"XBR 40XBR7. This XBR blew away the two other sets I have. You just have to see it to believe it! If you are looking for any flat panel at a low cost and just want a working TV, go with the plasma 40"-42" from Panasonic, LG, or Samsung. Those sets typically go on sale for less than $500. I got my Panasonic 42X1 for $480.00 from Amazon delivered 2 months ago. However, if you are serious about picture quality, clarity, depth and vivid color rendition, look no further than Sony XBR line. It's worth every penny.
I hooked up the TV without analog cable box, and the QAM tuner was able to pick up most of the Channels in HD. I returned the cable box saving $5.00/month. One convenient feature on all Sony TVs is the ability to switch channels quickly. Sony TVs react faster than Panasonic and Samsung and the remote also has an ENTER button to flip channels on the fly. For example, with the two other sets I have, to switch from Channel 2-1 to 11-1 will take at least 4 seconds after I entered 11-1 and I have to wait for the TV to jump to 11-1 4 seconds later. With Sony TV sets, once you punched-in 11.1 and hit ENTER, the TV changes channel within half a second. To me, this is a convenient feature that I will pay extra for anytime considering the amount of time I have to live with the set.
On top of the XBR piture quality, I can't stop watching TV now. I enjoyed it too much!
By Dan K (San Diego, Ca USA)
Here are the things I like about this TV:
1) great image: extremely clear, bright, crisp edges, excellent-vibrant colors.
2) great UI: the best remote, switches between inputs easily, good TV Guide to browse channels.
3) great with standard definition images: best by far of all other TV's.
4) great sound: great Sony sound with no need for external speakers like most other flat panels (unless you want 5.1).
5) cosmetically appealing: one of the best looking TV's out there.
What I don't like:
1) flashlighting: yes, this TV does have the dreaded flashlighting that everybody complains about. It's only visible on less than .5% of images and most of those are the all-black screens when programming switches between a show and a commercial.
Conclusion: If you are planning to hook this up directly to cable (perhaps a cable box or a series 2 Tivo) and still plan to watch alot of standard definition TV, this is about the best TV you'll find. If you are planning on getting an amp, 5.1 speakers, a universal remote, and basically using this set as a monitor only, you might want to move on to a cheaper set because all the UI and sound benefits with the XBR line would not be used.
By Robert Enyeart
I am in process of replacing my 32" XBR4 with this model
Reason I say 'in process' is because the mounting points on the back do not align with the mount I ordered at same time
So far have not found an adapter but have sent a request for help to Amazon Help folks
I have the new one on the couch below the 32"er and I was absolutely happy with the small one's picture quality, until I see it above this one
The difference, especially in the shadow areas, is drastically better on the 40"
The colors are a tiny bit more saturated (more pleasing to me) on the 32 but the darker area details on the 40 over ride that difference
Menus are same
I like the Sony menus and remotes
For the $$, I am very pleased all way round
I don't know how this tv would compare side by side with a similar priced Samsung but if the Samsung had a better picture than this - it would be one amazing tv 'cause this is one I would do over again in a heart beat...
Now if only I can get the mount to pivot and tilt...
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Buy Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV Now
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