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Watch your favorite HD TV show, movie, or play your favorite videogame in extraordinary detail with the Sony� BRAVIA� KDL-52XBR7, the world's first 240Hz LCD TV. Featuring Full HD 1080p resolution, the BRAVIA� KDL-52XBR7 also boasts innovative Motionflow� 240Hz technology that quadruples the frame rate of standard HDTVs, providing unprecedented motion detail for a superior viewing experience. Additionally, its BRAVIA Engine� fully digital video processor further reduces noise, sharpens image detail, and improves color accuracy. Even more, the BRAVIA� KDL-52XBR7 has an Advanced Contrast Enhancer (ACE) dynamic backlight control that produces deep blacks in darker scenes without sacrificing shadow detail.
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Technical Details
- 16:9 Full HD 1080p Resolution Panel (1920x1080)- Motionflow¿ 240Hz further enhances motion performance
- DMex¿ capable
- BRAVIA Engine¿ 2
- Advanced Contrast Enhancer circuit (ACE)
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By D. Kelly (Waco, TX USA)
We bought this for a 60th anniversary gift and were so pleased with it--from the ease of setting it up to the quality of the picture! We plan to buy one for ourselves next!
By TAV
Awesome performance. A bit pricier then other this class but worth it. great with sports and movie. Mounted on wall and love it.
By H. Yancey (Boca Raton, FL)
This is an excellent tv. It is almost $1000 dollars cheaper than best buy. Sports are extremely smooth with the 240 motion flow. Blue ray movies are unbelievable. Looks like your looking through a glass window at a live event. I would highly recommend this tv, and buying it through amazon. They are 5 star!
By cojo (WP, CO USA)
The government pushed me over the edge. I tried to get their digital conversion signals, but up in the mountains of Colorado no such luck. Analog signals work just fine, but the low power HD signal was my downfall. Signed up for Dish Network HD, then I needed some HD TVs. We bought two 52XBR7 TVs and hooked them up to two Dish Network 722K DVRs. They work just great for satellite reception in HD format. Both were delivered on the date Amazon suggested. I had to do some research for the adjustments to the TVs, but once dialed in they work great. I'm very happy with this purchase experience through Amazon.
By H. Bravo
After reading review after review, I was a bit skeptical with this purchase...especially since it is pretty expensive. Well this has turned out to be a very good purchase for me. I have had no problems with the blacks as some reviews mention. t.v was really heavy and hard to put up on a wall mount; but other than that, the quality of the picture is awesome. I have to add, this is my first high-def big screen and i couldn't be happier with this purchase. I don't have anything to compare the 240Hz to, but I can't complain about the clarity on the screen. Great purchase, do recommend.
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Buy Sony Bravia XBR Series KDL-52XBR7 52-Inch 240Hz 1080p LCD HDTV Now
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